How to verify your WordPress website on Pinterest

Here's how to claim your WordPress website on Pinterest and confirm yourself as the owner.


1. Turn your Pinterest account into a Business account if you haven't already. This gives you more access to analytics and doesn't cost any money. To do this, go to and log in. On the right, you should see three dots ... which you can click and then choose the "Upgrade now" button to convert to a business account.

2. Once you've done that, click the three dots again and choose "Settings". This should bring up a menu on the left hand side where you can choose "Claim website".

3. You'll see a box that says "Pick claim option". Copy the HTML code in the box underneath "Add HTML tag".

4. Head to your WordPress Dashboard.

If you have the Yoast SEO plugin installed:

i) Go to SEO > Social
ii) Click the "Facebook" tab and make sure you have "Open Graph meta data"  set to enabled.
iii) Click the "Pinterest" tab and paste the code you copied in step 3.
iv) Click "Save changes".

If you don't have the Yoast SEO plugin installed:

i) Install and activate a "Insert headers and footers" plugin by going to Plugins > Add New and using the search box to find a header editing plugin that is compatible with the latest version of WordPress.
ii) Go to the plugin's settings page, and paste the code from step 3 into the header scripts box.
iii) Save your changes.

5. Head back to Pinterest and click through the rest of the pop up messages to confirm you want to send your site to be reviewed. It can take up to 24 hours for your website to be confirmed. You can check if your website claim has been successful by going back to the "Claim Website" page mentioned in step 2. When your site is verified, you'll see the URL there with a green tick displayed next to it.

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